UsersĮvery person that visits your website should be presented with a great user experience. Use an Intuitive Site StructureĪ strong and clear website architecture will help both users and search engines to crawl and navigate your site. Alt tags should also include keywords to help rank your images within the image search results in search engines. This is particularly useful in website accessibility for users who are using screen readers. Image Alt Tags are used to describe to the user what the image is about. Let’s take a look at an example: This Is Your Title And Should Be Tip: include your targeted keywords in your headings if possible. So, make sure you’re writing in simple terms that both the user and Google can navigate through. The easier your content is to read through carefully selected header tags, the better. That way, Google can easily crawl through your content, identifying what it’s about and how easily it is to understand. Example of metadata displayed in the search results.īy structuring the content on your pages with header tags such as, and you can inform search engines of the hierarchy of your content. The meta description isn’t a ranking factor but should be used to inform the user of what the page is about.

The meta title should include your primary keyword. It includes the Meta title and the meta description. Metadata is the information that is displayed in SERPs (Search Engine Results Pages).

User-friendly URL: Where possible you should make your URL’s user-friendly so that users know exactly where they are, what they’re buying and better, that they can trust your site as it doesn’t look spammy.

URLs should be structured in a clean user-friendly way. With many eCommerce sites, the URL structure is easily missed. These include enhancing features like: URL There are some simple optimisations that should be done on your eCommerce website to help improve your search engine positions. Important: Target one primary keyword for a web page. Looking at what other results display helps you to decide if that keyword should be targetted within your content. do dominant competitors like Wikipedia, Amazon or similar show for your search terms or is it smaller businesses? It’s important that you compare them with your initial list.ĭo these keywords have higher volumes than yours? Are they realistically achievable i.e. Once you’ve gathered these search terms, you should put them through Google Keyword Planner to gather the search volumes of these keywords. You can then look at the page title and on-site copy for that page to see what other keywords might be used. You can do this by completing Google searches with your target keywords and seeing who shows up for them and in what position. The next step is to then research what other competitors are showing in search results for.

I’d also include synonyms (i.e words that are different but mean the same thing) and longer keywords variations so that I get a good set of keywords to target.

Google’s Keyword Planner is a good starting point when carrying out keyword research.įor example, if my page is selling ‘bike tyres’ I would look at the search volumes for this primary keyword. You should spend the time researching meaningful keywords that are relevant to the topic or product on your web page. You can do this by using various tools such as Google’s Keyword Planner, MOZ Keyword Explorer, SEMRush Keyword Tool and other thought processes. Carry Out Keyword ResearchĪt the heart of any SEO strategy is the keyword research process. Search engine optimisation is about carrying out many tasks that will help search engines understand what your website is about so they can rank it accordingly in their search results. Without an SEO plan in place, more than likely you’ll be leaving it down to luck as to whether your site ranks at all, never mind ranking well. Search Engine Optimisation (SEO) for your eCommerce websites is fundamental to success.

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